American Family Ventures

American Family Ventures is a venture capital firm focused on insurance innovation. Founded in 2013 as the direct venture capital arm of American Family Insurance, AFV has evolved into an industry-representative multi-limited partner model investing in early-stage startups that are redefining the future of insurance, whether from within the industry or impacting it from an adjacent sector. AFV aims to help create category-leading companies through minority equity positions, active partnership and collaboration, and an extensive insurance network that reaches nearly every startup in the insurtech ecosystem.